I love this packaging for Cha Tzu Tang.
Cha Tzu Tang is a pioneering green brand from Taiwan, generating harmony between nature and life.
Young Taiwanese printmaker, Shiu, Ruei J. worked with Victor Design in the pursuit of harmony between nature and humanity in the Full Range of Products Cha Tzu Tang.
The concept of package comes from the work of young Taiwanese print artist, Rei JR Shiu. Shiu portrays the local and plain image with tension, whereas the branches are profusely covered with leaves, highlighting the tea seeds with active involvement of beasts to symbolize the endless nature. The use of traditional monochrome prints and composite materials present the handmade texture of products, an infusion and a collision of the modern and traditional thinking “From Inside to outside, live life in harmony with nature”.
Designed By: Victor Design, Taiwan