Just had to post about this inspired public service announcement by Metro Trains in Melbourne. Devised by advertising agency McCann Melbourne, it’s such a catchy tune I find myself humming it whilst in line at the supermarket. It was performed by Emily Lubitz, the lead vocalist of Tinpan Orange. I grew up in nanny state Australia watching helpful PSAs. Aussies of a certain age will remember Life. Be in it , the Vitamin ad, Ding a Lings and Teeth. They work. I eat well, brush my teeth, go for long walks and I haven’t walked in front of a bus. I still remember all the words. I’m happy to see they are keeping up the tradition. My 2 year old loves it.
You can read more about the creation of the video here