I don’t know if it’s because I’m incredibly lazy or just time poor but I think this is one of the best ideas I’ve seen in a while. Hello Fresh is new grocery delivery service with a difference. Instead of just delivering a bunch of groceries they deliver you enough food for 3 or 5 recipes – including the recipe cards. And when I say enough, it really is just enough. If the recipe calls for a teaspoon of coriander seeds, that’s what the send you – a teeny little container with a teaspoon of seeds inside. So this means no waste and each recipe typically takes 30 minutes or less. If you want to give it a go you can get £20 off your first order with this code FDNM52
The company was set up by a couple of former city professionals. They won the HP Smart Business of the year Award 2012
I think the downside (and the upside for some) is that you don’t know what you’ll be cooking from week to week. I love the idea of a surprise each week (bit like Christmas) but if you are a fussy eater and don’t like certain things, then this might not work for you. I’m also a creature of habit and my repertoire of meals I’ve been making has been getting a little dull. Hello Fresh forces me to make food I’d never normally consider.
So for my first meal I made Courgette and Butterbean salad with pan-fried salmon. Easy to make and really tasty. I loved not having to think about what I was going to make and then worrying about having the ingredients. For the rest of the week I’ll be making Chicken skewers with ginger rice, swiss chard with pancetta, sizzling steak stir fry with egg noodles and homemade Calzone. The Calzone is the only recipe that’s worrying me. I have this image of me in the kitchen covered in flour! We have some friend coming for lunch on Saturday and I plan to pad out one of the meals to make it into a meal for 4. I think this is possible with most of the meals.
It’s a great idea, but it’s very much one for people who are cash rich and time poor and at the moment I’m certainly not cash rich. But I’m still going to try it for a couple of weeks – even if it’s just to try out some new recipes and increase my repertoire of meals.